Dock and Roll Diner - http://dockandrolldiner.com
Dock and Roll Diner of Austin, TX is a semi-stationary food truck converted from a Airstream Trailer that serves high-end sandwiches and sides with flavors influenced from all over the globe. Dock and Roll Diner’s claim to fame is the “Maine” Event lobster roll that gives customers a genuine treat of the Atlantic coast right in the heart of Texas.
Dock and Roll Diner was built as a low, set budget assignment which required several integrated social media features that would be the main way for interacting with customers and updating content on the site. The chefs at Dock and Roll Diner are also able to update the site via an iPhone app when fresh ingredients run out or if they want to run a 0-hour promotion. Twitter and Facebook integration helps announce the updates to Dock and Roll Diner’s social networks. A more traditional email newsletter sign-up form was also included.
Another neat feature is that when users upload pictures to Dock and Roll Diner’s Facebook Fan Page Wall, once the site is updated, the new pictures are pushed to the site. This gives customers the ability to help update the site with their own content, giving a fun, personal experience for the customers and a hassle-free way to crowd-source content population.
Source: Dock and Roll Diner (http://dockandrolldiner.com)
