Category Archives: Web Design

Team Members  // 

Ashley Bridges

Ashley Bridges is a vibrant sales and marketing expert with an ever-vigilant and updated understanding of the current trends of web production and search engine optimization. Ashley has worked for the past three years in public relations and marketing for a Southern California-based clothing manufacturer and has also taken on several independent photography assignments and web production management projects. Extremely detail-oriented and resourceful, Ashley is a world traveler with connections up and down the West Coast and serves as Niteo’s lead marketing consultant and website administrator. She holds a double Bachelor of Arts in Psychology and History of Art and Architecture from UCSB and is currently working on a Masters of Fine Arts in Photography from the Academy of Art University.

Leave a comment
Team Members  // 

Blake Petersen

Blake Petersen is a master web designer who prides himself not only in the aesthetic aspects of his work, but also the functionality. A love for technology drove Blake very early on to pursue his passions and by age 12 he was already building computers from scratch and constructing his own websites. Obsessed with challenges and born with a stubborn refusal to take no for an answer, Blake is a highly self-driven problem-solver. His graphic eye is entirely unique, and his websites have a look and feel that can’t be found anywhere else in cyberspace. Specializing in user interface design, Blake is as ardent a web user as he is a designer, and he knows what does and does not make a successful website. Blake holds a Bachelor of Arts in Philosophy with an emphasis in Ethics and Public Policy from UCSB.

Leave a comment
Web Design Portfolio  // 

LUXX Limo

LUXX Limo

LUXX Limo - http://luxxsandiegolimo.com

LUXX Limo out of San Diego, CA provides limousine services through out the greater San Diego area. LUXX Limo offers ultra-high end vehicles and couples their limousine services with exclusive access and great deals at the hottest night clubs San Diego has to offer. When you reserve with LUXX Limo, you’re guaranteed to be the talk of San Diego.
See More about the LUXX Limo web design project

Leave a comment
Web Design  // 

A Basic Guide to Web Design Tools

When it comes to web design, a lot of people understand the majority of the process but don’t really know where to begin or what tools to use to get things going. This is a basic guide to understanding the various tools of web design, which web design tools to use and which to avoid and how to save a buck by using freeware and open source options.

Also, if you have another application you love and it’s not mentioned here, let me know in the comments and I will try and get it added here.
Continue Reading A Basic Guide to Web Design Tools

Leave a comment
Web Design  // 

Alt and Title Attributes

Alt and title attributes have been a bit of a grey area for novice web workers and it shows in the constant misuse of the tags I find myself correcting. The two attributes are not interchangeable and they are not intended for the same circumstances, though they are often found used together around linked images. While they may be both okay here, they must be used in the correct tag or their effect is negated.

Having clean, standards correct code is becoming the new hot trend since Google started incorporating page load times and markup validation into their page rank algorithms. This is another step to not only injecting keywords in more places while maintaining valid mark-up on a more robust site.
Continue Reading Alt and Title Attributes

Leave a comment
Web Design Portfolio  // 

Dock and Roll Diner

Dock and Roll Diner

Dock and Roll Diner - http://dockandrolldiner.com

Dock and Roll Diner of Austin, TX is a semi-stationary food truck converted from a Airstream Trailer that serves high-end sandwiches and sides with flavors influenced from all over the globe. Dock and Roll Diner’s claim to fame is the “Maine” Event lobster roll that gives customers a genuine treat of the Atlantic coast right in the heart of Texas.
Continue Reading Dock and Roll Diner

Leave a comment
Search Engine Optimization  // 

Understanding Page Load Time

It’s no secret, Google is bringing it’s vision of cloud-based computing to reality with it’s recent release of the Chromebook as well as it’s constant launching of new and innovative cloud-based applications. For Google, one of the main limitations is the high speed internet infrastructure that most Americans use to get online. We live in an expansive country which means laying down new cables to create more bandwidth is a slow and costly endeavor, much slower than the pace at which our technology is innovating and sucking up all that extra bandwidth.
Continue Reading Understanding Page Load Time

Leave a comment
Search Engine Optimization  // 

Force On/Off “www.” Subdomain with .htaccess

A website can generally be accessed by entering the site’s domain directly (domain.com) or by including a leading “www.” subdomain. This offers increased usability in that users can enter the site in either way but lowers overall SEO in that web crawlers index both addresses as separate sites and will penalize the site for duplicate content.

This is easily fixed by forcing on or off the “www.” subdomain while allowing the users to enter through both addresses. To do this you can modify your .htaccess file in your site’s root folder by adding in the following mod_rewrite condition. If you have issues with your permalinks or cache after including this condition, move the snippet to the beginning of the .htaccess file. The codes send a 301 redirect while doing their thing so search engine crawlers know that this is a permanent redirect and to reallocate the pagerank data from the defunct subdomain’s pages over to the main domain’s matching pages.
Continue Reading Force On/Off “www.” Subdomain with .htaccess…

1 Comment
Search Engine Optimization  // 

Understanding Keyword Density

Keyword density is simple enough to understand, the more targeted keywords your page contains, the more likely that term will be associated with that page as a keyword. Since the keyword tag is more-or-less obsolete these days, keyword density is the way search engine spiders and crawlers determine what keywords that page will come up for.
Continue Reading Understanding Keyword Density…

Leave a comment
Web Design  // 

iOS and CSS Hover Events

Mobile devices have a tough time handling css-based hover events (*:hover) due to the simple fact that iPhones, iPads, and Android devices use touch-based inputs where hovering is pretty much impossible. This proves to be problematic for elements that rely on hover events for usability, such as pure css drop-down menus. Replacing the menu with a JS-based method would bypass this issue but in some cases, that may be tough or impossible to do, especially when compared to this easy workaround.
Continue Reading iOS and CSS Hover Events…

1 Comment